1901 was the year Nordstrom was founded. Already an established menswear line for the company, 1901 women was launched under my branding and design direction in March 2018. The brand caters to women with a preppy sensibility who consider themselves fashionable, but not trendy. It sits on store floors in direct competition with brands such as J Crew and Boden. The brand was immediately seized upon by several prominent bloggers and influencers such as Blair Eadie, Jennifer Lake, Cassie Sugarplum, and Julia Dzafic.